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Ski swap season kicks off at Willits
Additional vendors expected for AVSC event
Early season swaps, including Saturday’s event at Willits, provide options for parents to equip their kids for the ski and snowboard season.

Ski season is just around the corner and ski swap season is ramping up. On Saturday in Willits Town Center, Aspen Valley Ski and Snowboard Club hosts its annual swap on Market Street from 11 a.m. until 3 p.m.

All proceeds benefit the club’s scholarship fund, which provides about $1.8 million in financial assistance to skiers and riders in first-ever to competitive programs. According to special events manager Elese Denis, this year’s AVSC ski and snowboard programs will host about 2,400 athletes in total.

The 2019 Ski Swap on Market Street, presented by Mountain Chevrolet, is anticipated to be larger than before.

“We’re making it bigger and better this year than ever,” she said. More than 40 vendors are expected on Saturday. The event relocated two years ago to Market Street from Triangle Park, to accommodate the growing demand.

Courtesy photo An array of goggles were displayed and sold during the 2018 Ski Swap on Market Street.
While most of the vendor spaces are already reserved, there’s still room for individuals who would like to sell some of their wares, according to Denis. Those non-commercial vendors will pay between $35-100 for their space, she said, and can keep all proceeds.

“We have people who will show up on the day-of. We can’t guarantee it, but we will try to make space for everybody,” Denis said.

Response from commercial vendors has been especially strong this year, she added. The list of commercial vendors so far includes: Basalt Bike & Ski, Corbeaux Clothing, CB Sports, Sidewinder Sports, Snowmass Sports, Strafe, Summit Canyon Mountaineering and others. Commercial vendors pay more for their stall and also contribute a portion of their proceeds to AVSC.

“We’ve had just an amazing response this year. We’re really excited for it. The weather looks like it’s going to hold out for us,” Denis said. 

Courtesy photo Outerwear choices are plentiful at the AVSC swap, which benefits the club’s scholarship fund.
Kids will have diversions other than shopping. Bounce houses are planned and there will also be frequent raffles and giveaways offering a stay at the Element hotel, ski packs, tune-ups and rentals, Denis said.

“We have a lot of things we’re going to give away,” she added.

Music will be curated by DJ Dylan.

Those with questions about any of AVSC’s recreational or competitive programs can direct them to coaches, who will be on site Saturday to help with sign-ups.

While the official start time for the Ski Swap on Market Street is 11 a.m., Denis said that the sale may start earlier.

“As soon as we’re open we’re going to get a jump on things,” she said.

For more information or to reserve a space, contact Denis at or call 970-205-5107.