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Jimbo’s to celebrate 47th anniversary
Owner Gonzalo ‘Gonzo’ Mirich will host a customer appreciation sale this weekend to celebrate Jimbo’s Liquors 47th anniversary. - photo by M. John Fayhee

Jimbo’s Liquors in downtown Basalt will be celebrating its 47th anniversary Saturday and Sunday, March 2 and 3.

According to Gonzalo “Gonzo” Mirich, who has owned Jimbo’s for the past three years, he plans to offer a customer appreciation sale in which all products will be for sale at cost.

“This is one of the oldest businesses in Basalt,” say Gonzo, a native of Argentina who moved to the Valley in 2003. “I have customers coming in who first visited Jimbo’s as children when their family was going fishing.”

Gonzo, who used to own a bar in Aspen, began his relationship with Jimbo’s when he worked as a liquor distributor.

“The previous owner was ready to move on, but he didn’t just want to put it on the market,” Gonzo says. “He wanted to find the right person. He wanted to keep it in the community. He approached me. I looked at the numbers, but I didn’t have any money. Six months later, we worked out a deal.

“I look at it like, I just manage Jimbo’s for the town of Basalt,” Gonzo continues. “The people of Basalt have always taken care of Jimbo’s.”